McLaren reveals evolved brand identity across divisions

First reported 1 day, 10 hours ago · latest 4 hours ago

McLaren unveiled a new logo and brand identity across its automotive and racing divisions, based on the family's traditional petrol station logo. The announcement was made recently, with fan reactions mixed.

McLaren

How the sources differ

PlanetF1 provides official announcement details, while r/formula1 posts focus on fan reactions and the logo's historical basis. Motorsport.com covers an unrelated hypercar test, not the rebrand.

Recommended first read: PlanetF1's article is the most complete and informative, covering the official announcement without paywall, and includes an image.

McLaren reveals evolved brand identity across divisions

How the sources differ

Coverage

On social

McLaren reveals evolved brand identity across divisions

How the sources differ

Coverage

McLaren reveals ‘brand identity’ shift in new announcement

On social

The new McLaren logo is based on the traditional logo that the family used on their petrol station

Mclaren unveils a new logo across its automotive and racing divisions

[McLaren]McLaren marks the next chapter with the reveal of an evolved identity